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Getting your home sold faster and for more money
It takes planning, preparation, and presentation.
- Our Listing Agents exclusively represent the home Seller, not the home Buyer.
- We specialize in listing homes for sale, representing the fiduciary interest of you, our Seller client, and getting your home sold in the timeframe that you want, and at the price and terms that work best for you.
- Our compensation for doing this is either 1.5% or 2.5% of the final sales price.
- You get to choose the plan that works best for you.
The checklists and systems that we use have been developed and refined for over 20 years and from hundreds of home sale transactions, and will provide you with the security that you need.
When you choose Real Broker, LLC as your Listing Partner, you will benefit from our world-class marketing systems that go far and above the services that are provided by those other brokerages.
SellSmart Options, Features, And Inclusions
These are the services that we provide to get your home ready for receiving that first offer. These services are crafted to Increase Your Home’s Perceived Value in the eyes of all potential buyers.
Going Above And Beyond Is Just How We Do Business…Every Time
| Service | Average Realtor® | Our Basic Plan® | Our Plus Plan |
| Research chain of title to search for any unanticipated liens | ? | ✓ | ✓ |
| Preliminary inspection to identify potential changes to make property more market-ready | – | ✓ | ✓ |
| Detailed in-depth pre-inspection to identify potential buyer inspection objections | – | – | ✓ |
| Provide detailed pricing strategy on home’s value based on market characteristics | – | ✓ | ✓ |
| Initial staging consultation | – | ✓ | ✓ |
| Professional stager consultation | – | – | ✓ |
| Targeted demographic marketing consultation and analysis | – | ✓ | ✓ |
| Install secure electronic lockbox with random codes | – | ✓ | ✓ |
| Install signage | ✓ | ✓ | ✓ |
| Provide photo-ready cleaning | – | – | ✓ |
| Hire professional real estate photographer | – | ✓ | ✓ |
| Drone photography if appropriate | – | – | ✓ |
| Produce interactive floor plan | – | – | ✓ |
| Produce a virtual tour using HDR images | – | ✓ | ✓ |
| Create feature cards to highlight specific features of your property | – | ✓ | ✓ |
| Provide Home Warranty coverage while listed | – | ✓ | ✓ |
| Single property website for enhanced descriptions | – | ✓ | ✓ |
| Professionally designed marketing materials | – | ✓ | ✓ |
| Coming Soon preview ads to websites of 700 local Real Broker, LLC agents | – | ✓ | ✓ |
| Syndicate listing to all major real estate websites | ✓ | ✓ | ✓ |
| Targeted marketing to potential buyers | – | ✓ | ✓ |
| Notify our professional and personal networks of the listing | – | ✓ | ✓ |
| Utilize MLS reverse prospecting to notify agents with buyers looking for a home like yours | – | ✓ | ✓ |
| Cross reference features with wants-and-needs from registered home seekers | – | ✓ | ✓ |
| Promptly contact all leads with home’s details and availability | – | ✓ | ✓ |
| Produce narrated video walkthrough | – | ✓ | ✓ |
| Narrated video published to YouTube | – | ✓ | ✓ |
| Consistent social media advertising | – | ✓ | ✓ |
| Open houses if desired | ✓ | ✓ | ✓ |
| Restrict showings by appointment only | ? | ✓ | ✓ |
| Personally solicit feedback after each showing | – | ✓ | ✓ |
| Provide timely updates on our progress | – | ✓ | ✓ |
| Monitor market conditions and inventory to update pricing strategies | – | ✓ | ✓ |
| Full time transaction coordination | – | ✓ | ✓ |
| Certified Negotiation Expert working for you to negotiate best terms and conditions favoring you | – | ✓ | ✓ |
| ✓ | |||
| This is only the start. Once we have received purchase offers, I have a separate table of 41 additional services,included with every plan, that we perform for you to get us through the counteroffer, contract, and inspection phases. We will go over that list when we meet. | – | ✓ | ✓ |
We have another, larger list of services that we provide after you have received the offer(s). That next list is the “Negotiation” list and provides you with a high degree of financial protection and profitability during the “Under Contract” negotiations phase.
The “Under Contract” phase involves several negotiation opportunities to provide you with a higher return on your real estate sale, and this is where our team provides the most value to you.
We will review it when we meet in person.
For the best results your agent must have experience, knowledge, and expertise in:
- pricing
- current market conditions
- preparation
- staging
- marketing
- Colorado real estate contracts
- market timing
- negotiation
- timely communication
- due diligence
- project management
- conflict resolution
Most real estate agents don’t have these skills, or only have a few of them. Lack of skill developed through years of experience puts their client at a disadvantage when attempting to represent their client in perhaps the largest financial transaction of their client’s lives.
If these skills and experience are not present, the agent on the other side (representing the buyer) is winning, and you are at a disadvantage.
Are we a discount brokerage?
That really depends on your perspective. The term “discount brokerage” has had negative connotations within the overall real estate industry. But things are changing. Our fees are based on the extent of the preparation and the marketing that we agree to provide for you.
We have simply found that some sellers do not need as many services as others.
The vast majority of our sellers are thrilled with the 1.5% plan, which has more features than other agents offer in their more expensive offerings. We include considerably more seller services than any of the so-called discount brokerages out there, even if they call themselves “Full Service” Not only that, but we also include more standard services than the traditional “big-name” brokerages who try to convince you that their size makes them “Full Service”. Schedule an In-Home Consultation
What would be more important to you, the highest selling price, or a reasonable agent’s commission based on the services provided? What if you could get both?
We are full-time agents with repeatable systems and checklists in place to assure a smooth transaction every time. We are available for you, when you need us. We attend all Inspections and Negotiations with your best interests as our focus.
The average agent does 4 transactions per year and grosses about $48k as annual income from real estate. But, out of that $48,000, 40% goes to his brokerage management. He gets to keep $28,800 per year before deductions for taxes and personal expenses.
Why does he only do 4 per year? Answer, because he needs another job to support his family, and sellers would be foolish to pay a part time agent who can’t give full attention to the home preparation, marketing, negotiation, and the transaction details.
Do you want an agent who will only return your call after he gets off work? Or do you want an agent who is there whenever you need him? That’s an important consideration during inspections and negotiations on your behalf, especially when dealing with perhaps your most valuable financial asset.
This slide presentation will give you an idea of who we are and what we do to get you the most money in the shortest amount of time:
The housing market is changing rapidly. Home values have been going up due to increased demand by homebuyers. But the increases have been tempered by the rise in interest rates, so the valuations have become a moving target. Our affiliation with Homebot can provide you with a monthly update on your home’s approximate valuation as well as other pertinent information updates relating to your home. It’s free, there is no obligation, and we won’t call you unless you contact us first.It’s always interesting to know what the current market value of your home is, even if you have no intent to sell immediately.
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